Marketing and advertising shift to where the eyeballs are – online

Selling goods and services is in rapid flux in the digital age.

MILLIONS of Australians have ”friended” their favourite brand on Facebook or downloaded related apps or done product research online; the old-fashioned supermarket recipe cards have been updated with online video and other content; department stores are sponsoring fashion blogging.

While the purpose of marketing and advertising remains the same – sell the product – the way Australian companies craft and sell their message has been revolutionised with the ubiquity of the internet – at work, at home and on the move.