Marketing Issues

11. Marketing has transformed itself into a sophisticated, pervasive force that extends into
every part of our lives. Slick advertising campaigns are designed for the express purpose
of manipulating children into buying products and training them to become mindless consumers of goods they don’t really want. The Nag factor, a marketing study that evaluated the effect of nagging, was designed to teach children how to nag more effectively. Consumers are made, not born.

12 Perception management  – Some of our best creative minds are employed to create illusions that divert us from the real issues and manufacture our consent. Beyond their products, the corporation sells us the idea of a better way of life and produces propaganda that affirms their power as necessary for human progress.

14. Branding is not just advertising, it’s production. It’s the dissemination of the idea of the corporation, such as Disney building a town called Celebration, Florida. They are selling the living embodiment of what the Disney brand is supposed to represent

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