Small Business Case Studies

 Case Studies

Pricing for market expansion

Establishing limits in accommodating employee’s needs

Managing staff turnover

Is market research critical in new export ventures?

Taking care of your cash flow means caring for your business

Maximising customer retention through strong customer relations

Developing marketing strategy

Happy clients bring more business

Do promotional tools really matter?

Moonshadow Cruises – Target marketing

Sydney Cricket Ground Tour Experience – Target market

Sydney Harbour YHA – Target market

High n Wild Mountain Adventures – target market

K7 Adventures – target market

Understanding your online customers

What happens when OH&S standards are lacking?

Sourcing and applying for finance

You will be allocated a case study in groups.  You will be asked to report to the class:
– Brief overview of the problems/ challenges / issues
– What strategies were used to address the problems/ challenges / issues identified above?
– Suggest where the strategies should be listed .



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